The Challenge

Create a new retail and leisure destination at the heart of the new Whitehill and Bordon town centre. Create a name, interior concept and branding for an authentic, shared experience which will offer artisan treats, home-cooked meals, arts and crafts, creative workspaces and great local entertainment.

The Shed brand guidelines cover
The Shed brand guidelines open spread
The Shed brand guidelines pages

The Solution

Playing off the former REME history at Bordon Camp, The Sheds concept, name and branding is direct, simple and reflects the semi-industrial nature of the building. Bold fonts mix with hand-drawn illustrations on the graphics whilst natural materials play off industrial grey and splashes of red on the interior.

Sub brand logos for The Shed
The Shed brand graphics
The Shed brand graphics

The Result

The Shed has already signed up many fantastic local business tenants and is planned to open in April 2021

“From only offering seasonal trade, our tenancy at The Shed will mean we can trade all year round and we’ll be able to expand our menu and therefore grow our business. The visuals of The Shed look amazing and we’re excited to be part of a unique space which will make Whitehill & Bordon stand out from other local towns.”
- Greg from The Mixing Jug
The Shed magazine cover crop in
The Shed branded hoarding