The Challenge
Create a new bar concept in keeping with the premium positioning for Vue Entertainment. Through leading design and communication, enhance the customer experience whilst simultaneously driving Food & Beverage sales in the Finchley Road site.
The Solution
Together with the team at Vue, we created The Edit Bar. A premium bar concept with an inviting atmosphere. Through a strategy led design approach, we were able to identify key bar principles to create a seamless customer journey that optimised sales opportunities.
The Result
The new bar and counter designs blend seamlessly into the existing space and offer customers a relaxing place to enjoy a drink pre and post watching a film – helping to drive sales across all F&B categories.
We are delighted with the customer response to 'The Edit Bar’ concept. Working with Beyond has enabled us to deliver a bespoke space that reflects our brand values and positioning whilst offering our customers something new that enhances their visit to our Finchley Road venue."
