Creating a new bar concept in keeping with the premium positioning for Vue Entertainment. Through leading design and communication, enhance the customer experience whilst simultaneously driving Food & Beverage sales in the Finchley Road site.
Brand identity
Brand communications
Signage & wayfinding
Interior concept design
Interior refurbishment
What we delivered
Together with the team at Vue, we created The Edit Bar. A premium bar concept with an inviting atmosphere. Through a strategy led design approach, we were able to identify key bar principles to create a seamless customer journey that optimised sales opportunities.
“We are delighted with the customer response to ‘The Edit Bar’ concept. Working with Beyond has enabled us to deliver a bespoke space that reflects our brand values and positioning whilst offering our customers something new that enhances their visit to our Finchley Road venue.”
Hollie Bradley, Marketing Manager
Why it was game changing
The new bar and counter designs blend seamlessly into the existing space and offer customers a relaxing place to enjoy a drink pre and post watching a film – helping to drive sales across all F&B categories.
