Create a new bar concept in keeping with the premium positioning for Vue Entertainment. Through leading design and communication, enhance the customer experience whilst simultaneously driving Food & Beverage sales in the Finchley Road site.
Together with the team at Vue, we created a premium bar concept with an inviting atmosphere. Through a strategy led design approach, we were able to identify key bar principles to create a seamless customer journey that optimised sales opportunities.
The new bar and counter designs blend seamlessly into the existing space and offer customers a relaxing place to enjoy a drink pre and post watching a film – helping to drive sales across all F&B categories.