The Challenge

Create a new bar concept in keeping with the premium positioning for Vue Entertainment. Through leading design and communication, enhance the customer experience whilst simultaneously driving Food & Beverage sales in the Finchley Road site.

beyond london The Edit Bar Vue retail design F&B

The Solution

Together with the team at Vue, we created a premium bar concept with an inviting atmosphere. Through a strategy led design approach, we were able to identify key bar principles to create a seamless customer journey that optimised sales opportunities.

beyond london The Edit Bar Vue retail design F&B

The Result

The new bar and counter designs blend seamlessly into the existing space and offer customers a relaxing place to enjoy a drink pre and post watching a film – helping to drive sales across all F&B categories.

We are delighted with the customer response to 'The Edit Bar’ concept. Working with Beyond has enabled us to deliver a bespoke space that reflects our brand values and positioning whilst offering our customers something new that enhances their visit to our Finchley Road venue."
-Hollie Bradley, Marketing Manager
beyond london The Edit Bar Vue retail design F&B
beyond london The Edit Bar Vue retail design signage F&B
beyond london The Edit Bar Vue retail design F&B