Creating a flagship UK Mi store design in Westfield London for the disruptive Chinese technology brand Xiaomi. Within a limited time-scale of 10 weeks, gain Westfield design approval and implement a complete flagship store fit-out.
Why it was game changing
The creation of a unique stand-alone store, rivalling Apple in its simplicity and single-minded design, allowed the products to take centre stage. The London flagship is the first store to open in the UK.
“Beyond successfully interpreted the Xiaomi brand and have created a suitably impressive and memorable first UK flagship store. Despite intense time pressure, the Beyond team worked tirelessly to pull together all the design and technical requirements that Westfield expect when entering one of their centres.”