Creating a flagship UK Mi store design in Westfield London for the disruptive Chinese technology brand Xiaomi. Within a limited time-scale of 10 weeks, gain Westfield design approval and implement a complete flagship store fit-out.
Concept strategy
Interior concept design
Store design
Store implementation
Retail design & project management
What we delivered
We delivered a 2,000 sq ft store concept with a dramatic double height store-front. Incorporating a ‘Motherboard’ design and Mi logo we brought to life the key brand values by expressing the technology and intelligence incorporated within Xiaomi products.
Why it was game changing
The creation of a unique stand-alone store, rivalling Apple in its simplicity and single-minded design, allowed the products to take centre stage. The London flagship is the first store to open in the UK.
“Beyond successfully interpreted the Xiaomi brand and have created a suitably impressive and memorable first UK flagship store. Despite intense time pressure, the Beyond team worked tirelessly to pull together all the design and technical requirements that Westfield expect when entering one of their centres.”
Jeff Lee, Head of UK
