Man on scooter in Xiaomi Mi store in Westfields London

The Solution

We delivered a 2000 sq ft store concept with a dramatic double height store-front. Incorporating a ‘Motherboard’ design and Mi logo we brought to life the key brand values by expressing the technology and intelligence incorporated within Xiaomi products.

Facade of Xiaomi flagship Mi store in Westfields London
Women using phone in Xiaomi Mi Store
Interior design of Xiaomi flagship Mi store with customers using the products

The Result

A unique stand-alone store, rivalling Apple in its simplicity and single-minded design, allowing the products to take centre stage. The London flagship is the first store to open in the UK.

Beyond successfully interpreted the Xiaomi brand and have created a suitably impressive and memorable first UK flagship store. Despite intense time pressure, the Beyond team worked tirelessly to pull together all the design and technical requirements that Westfield expect when entering one of their centres."
- Jeff Lee, Head of UK
Sales assistant talking to customer in Xiaomi flagship Mi store in Westfields London
Motherboard signage for Xiaomi flagship Mi store in Westfields London
Facade of Xiaomi flagship Mi store and architecture of Westfields London