The Challenge

Create a flagship UK store design in Westfield London for the disruptive Chinese technology brand Xiaomi. Within a limited time-scale of 10 weeks, gain Westfield design approval and implement a complete flagship store fit-out.

beyond london Xiaomi Mi store retail design

The Solution

We delivered a 2000 sq ft store concept with a dramatic double height store-front. Incorporating a ‘Motherboard’ design and Mi logo we brought to life the key brand values by expressing the technology and intelligence incorporated within Xiaomi products.

beyond london Xiaomi Mi store retail design
beyond london Xiaomi Mi store retail design
beyond london Xiaomi Mi store retail design

The Result

A unique stand-alone store, rivalling Apple in its simplicity and single-minded design, allowing the products to take centre stage. The London flagship is the first store to open in the UK.

Beyond successfully interpreted the Xiaomi brand and have created a suitably impressive and memorable first UK flagship store. Despite intense time pressure, the Beyond team worked tirelessly to pull together all the design and technical requirements that Westfield expect when entering one of their centres."
- Jeff Lee, Head of UK
beyond london Xiaomi Mi store retail design
beyond london Xiaomi Mi store retail design
beyond london Xiaomi Mi store retail design