Create a flagship UK store design in Westfield London for the disruptive Chinese technology brand Xiaomi. Within a limited time-scale of 10 weeks, gain Westfield design approval and implement a complete flagship store fit-out.
We delivered a 2000 sq ft store concept with a dramatic double height store-front. Incorporating a ‘Motherboard’ design and Mi logo we brought to life the key brand values by expressing the technology and intelligence incorporated within Xiaomi products.
A unique stand-alone store, rivalling Apple in its simplicity and single-minded design, allowing the products to take centre stage. The London flagship is the first store to open in the UK.