Creating a flagship UK Mi store design in Westfield London for the disruptive Chinese technology brand Xiaomi. Within a limited time-scale of 10 weeks, gain Westfield design approval and implement a complete flagship store fit-out.

Concept strategy Interior concept design Store design Store implementation Retail design & project management
Man on scooter in Xiaomi Mi store in Westfields London
beyond London

What we delivered

We delivered a 2,000 sq ft store concept with a dramatic double height store-front. Incorporating a ‘Motherboard’ design and Mi logo we brought to life the key brand values by expressing the technology and intelligence incorporated within Xiaomi products.

Facade of Xiaomi flagship Mi store in Westfields London
Women using phone in Xiaomi Mi Store

Why it was game changing

The creation of a unique stand-alone store, rivalling Apple in its simplicity and single-minded design, allowed the products to take centre stage. The London flagship is the first store to open in the UK.

Interior design of Xiaomi flagship Mi store with customers using the products

“Beyond successfully interpreted the Xiaomi brand and have created a suitably impressive and memorable first UK flagship store. Despite intense time pressure, the Beyond team worked tirelessly to pull together all the design and technical requirements that Westfield expect when entering one of their centres.”

Jeff Lee, Head of UK
Sales assistant talking to customer in Xiaomi flagship Mi store in Westfields London
Motherboard signage for Xiaomi flagship Mi store in Westfields London
Facade of Xiaomi flagship Mi store and architecture of Westfields London