Game changing thinking in the beauty world.

Our raison d’etre at Beyond is to help shape and create brands that deliver positive and significant change to our clients and their customers.

Beauty Coup is the first retail brand created by 6th Floor Beauty.

We collaborated with Matthew Zussman the founder of 6th Floor Beauty over 18 months to develop a brand that was game changing for two reasons. Genuine innovation in packaging and the dispensing with the use of vacuum formed parts and replaced with recyclable card and game changing for the client by successfully listing in one of the UK’s largest retailers.

6th Floor Beauty identified a gap in the retailer’s range and were then able to create a collection that both fitted with their target audience and also offered genuine innovation in a super crowded field.

We were able to strategize, design and deliver branding and packaging that was truly differentiated and perfectly fitted the zeitgeist.

The project was set against the backdrop of the pandemic and is all the more remarkable for having come to fruition given the challenges faced.

We are proud to have partnered with Matthew & 6th Floor Beauty and created a new brand that we hope will go on to do great things.

So far our work has included brand strategy, brand identity, point of sale and packaging.