The Farmer’s Son – new identity and packaging

Beyond has been working with The Farmer’s Son to revitalise their packaging for a new generation of customers.

Award winning product

Pete Mitchell is The Farmer’s Son, 11th generation of this family farming business who rear livestock and grow crops in the heart of Scotland. Their award-winning black pudding, white pudding and haggis family recipes have been refined over the last 100 years. Offering products that are free from preservatives, additives and filled with all homegrown natural ingredients from their farm in the beautiful countryside of Fife.

The Farmer's Son logo with farmer on tractor

New Brand Identity

In 2018 Pete from ‘The Farmer’s Son’ called upon Beyond to create a new brand identity that would enhance the award-winning products and enable them to engage a new wave of consumers and major retail chain stockists. Beyond developed a new brand identity that perfectly blended the heritage, modernity and natural attributes of the brand. A playful illustrative style was created, complemented by a strong typographic and colour scheme. This week will see the official launch of the new packaging as The Farmers Son will be coming to London to showcase their premium range of products.

Beyond look forward to a long and collaborative relationship with The Farmer’s Son in the future.

Three pack of the farmers son packaging products


“We have really enjoyed the experience of working with Beyond, right from the onset.

Beyond fully understood what my brand and business are about and captured that through incredible branding and design work. I was blown away by the initial concept work and the brand pack that they created. I felt their talented design team were very easy to work with from the initial brief to the final snags.

The new packaging and clear brand identity have gained a lot of positive feedback and will allow us to take the next steps in developing our company. We could not be more delighted with the final product and design work they have produced and can’t wait to see our award-winning products on our customer’s shelves across the country.

I would highly recommend choosing Beyond for any company looking to take their business forward to the next level.”

Peter Mitchell. Founder & Director, The Farmer’s Son