The Future of Healthcare
Beyond spoke at the Future of Healthcare conference about our belief in creating exceptional and memorable customer experiences, to inspire loyalty and long-lasting relationships between brands and their customers.
Changing Customer Expectations
Over the last 20 years as the world around us has progressed at increasing velocity and technology developments have altered the way we shop, work and communicate with others around us, every sector has had to adapt to keep up.
We all know it is not enough anymore to be an old-school retailer, consumers want an experience. They want to be entertained, stimulated, have something to tweet about or post on Instagram. They want a memorable experience to talk about with their friends, and if the experiences don’t spark excitement then the customer will feel like they’re not getting their money’s worth and will take their business to someone who can provide a more enjoyable and personable customer experience.
Working with some of the top UK landlords, Beyond witnesses first-hand how retailers are creating better experiences to not only stay afloat but flourish in these times of uncertainty.
Customer Experience in Healthcare
As consumer expectations increase, it’s not just retailers that have to work harder to exceed these expectations. An area that we believe could offer so much more than they currently are, is the Healthcare sector. Medical advances may be better than ever, but everyone from hospitals, dental clinics, and cosmetic surgeries are holding themselves back by not offering a sufficiently clear, enjoyable environment for patients.
On 18th and 19th of March, Beyond showcased at the Future of Healthcare 2019 conference at Kensington Olympia to discuss with healthcare professionals the different ways that they could create communications and environments that will improve the patient’s experience and also increase patient’s wellbeing and outcomes through a less stressful and more enjoyable experience. Whether it is through strong brand identity, the use of colour and materials, incorporating biophilic design or localism – the Healthcare sector could learn a lot from retail innovators.