Trailblazing in the rail sector.

HS1 is the original trailblazer in UK rail travel, offering customers a green gateway to Europe through their iconic St. Pancras station.

The new brand strategy and subsequent identity we created, reflect the world as it is today and the need to behave responsibly and ethically, whilst delivering a fantastic service offer.

Through the application of our brand modelling tools, we were able to guide and co-author a revised strategy that provides a solid platform for the next few years and rallying cry to both internal and external audiences.

The light touch identity development perfectly reflects the new strategy and provides a sense of change and evolution to the business.
We have a long history of working with HS1 and we are proud to have been able to be involved in the next phase of development.