We partnered with GHD to help attract and engage a new audience for their iconic beauty products in-store. The goal was to move beyond purely functional displays and create an environment that connects emotionally with customers while elevating the brand experience.
Interior concept design
Asset enhancement
Commercial strategy
Customer experience strategy
Retail design & project management
What we delivered
We designed a completely new in-store presentation that shifted the focus from functional to emotional. This included crafting a flexible range of furniture and display solutions, allowing both retailers and salons to select the best fit for their space – while maintaining a consistent, premium on brand customer experience across all locations.
Why it was game changing
The new in-store concepts led to improved retailer engagement and a noticeably stronger brand presence. Wherever the schemes have been implemented, retailers have seen higher sales and a more immersive, cohesive customer experience that resonates with GHD’s evolving audience.
GHD in Westfield London
