St. Pancras International Station is one of London’s most iconic destinations, and for over a decade, we’ve worked in close partnership with owners HS1 to ensure the station remains a standout landmark for both travellers and locals. Our role has been to support this vision through strategic brand and marketing direction that reinforces its status and drive engagement across all touchpoints.
Brand strategy
Brand identity
Brand guidelines
Marketing strategy
Marketing comms
Video content
Social media
What we delivered
Working closely with the team, we developed a comprehensive brand and marketing strategy for St. Pancras that aligned with their long-term goals, along side regular communications throughout the station.
We also designed and delivered of a range of integrated campaigns tailored to support the station’s commercial and cultural objectives. Our approach focused on clarity, creativity, and flexibility – enabling seasonal messaging and a distinctive tone of voice that encouraged customer engagement. The campaigns were designed to highlight to offer at St. Pancras and to drive footfall within the station, particularly to retail and food & beverage offerings.
Why it was game changing
Our long-term collaboration has delivered a clear, forward-thinking marketing approach that supports St. Pancras’s continued success as both a cultural and commercial destination. The brand strategy has enabled better planning, consistent messaging, and a stronger public presence – helping HS1 maintain St. Pancras’s iconic status at the heart of London.
