Colour comes cheap – but its impact is priceless

In many multi-use or high footfall destinations, vast areas are simply painted white. Common spaces are often redecorated over the years with little strategic thought, yet they are the areas that can leave the most lasting impression on visitors.

Colour offers a simple, affordable way to demonstrate change, create impact, and keep pace with design trends.

The challenge for most destinations is their scale. With such large spaces, updating, modernising, and remaining relevant, especially to younger audiences, can require significant capital investment. This is often difficult to prioritise when budgets are stretched.

But here’s the truth: one of the most powerful signals of change is colour.

Colour is instantly visible in a busy environment. It can transform mood, boost brand awareness, and make even overlooked spaces feel vibrant and engaging. A fresh coat of paint can be one of the most cost-effective ways to bring a brand to life.

When your visual identity is consistent, both in-person and online – you create a cohesive 360-degree brand experience. Visitors connect emotionally, remember the space, and are more likely to return or remain.

The key is using colour well. What works on a website or in print may not suit a large physical environment. At Beyond, we’ve spent years mastering the art of colour across all marketing channels, translating it effectively into real-world spaces.

So, take a fresh look at your physical spaces be they offices, shopping centres, travel hubs and imagine how a well-chosen palette could shift perceptions, lift the mood, and drive retention and repeat visits – without the need for a major renovation.

In many multi-use or high footfall destinations, vast areas are simply painted white. Common spaces are often redecorated over the years with little strategic thought, yet they are the areas that can leave the most lasting impression on visitors.

Colour offers a simple, affordable way to demonstrate change, create impact, and keep pace with design trends.