Ashtons is the UK’s leading medicines management solutions provider. Following a decade of significant growth and developing a significant tech capability, the business was ready to reposition itself as a forward-thinking health tech provider.

We were engaged to lead a brand transformation that would reflect Ashtons’ business focus on health tech and reflect the ambitions of the business whilst rooting it in its core values.

Concept strategy Brand strategy Brand identity Brand refresh Brand guidelines Art direction Marketing strategy Marketing comms Brand communications Campaign Video content Website design
Ashtons Logo Beyond London Ashtons Health Tech Brand Strategy Brand identity Logo Design Web Design Brand Activation Brand Guidelines Animation
Ashtons Caregiver Sharing Tea Time with her Patients Beyond London Ashtons Health Tech Brand Strategy Brand identity Logo Design Web Design Brand Activation Brand Gudelines
beyond London

What we delivered

Our strategy team worked hand in hand with the Ashtons’ leadership to build a strategy that reflects the business ambition and encompasses both internal culture and external positioning. This strategic foundation guided every aspect of the rebrand.

We then translated the strategy into a full visual and verbal identity. From logo design to imagery and video content, we developed a suite of assets that clearly signal the company’s evolution and future direction. Despite the complexity of Ashtons’ offer, our branding process brought clarity and cohesion, ensuring the brand could flex and grow with the business.

We also designed and built a new website that simplifies the user journey and reflects the sophistication of Ashtons’ products and service offering. The result is a digital experience that’s intuitive, informative, and aligned with the needs of healthcare professionals and clients.

Through a comprehensive branding process we have been able to create simplicity and future flexibility.

Ashtons Business Cards Beyond London Ashtons Health Tech Brand Strategy Brand identity Logo Design Web Design Brand Activation Brand Guidelines
Ashtons_SubLogo_Animation Beyond London Ashtons Health Tech Brand Strategy Brand identity Logo Design Web Design Brand Activation Brand Guidelines

BRAND LAUNCH ANIMATION

Ashtons_Clinical_Pharmacist Beyond London Ashtons Health Tech Brand Strategy Brand identity Logo Design Web Design Brand Activation Brand Gudelines
Ashtons Newsletter Beyond London Ashtons Health Tech Brand Strategy Brand identity Logo Design Web Design Brand Activation Brand Guidelines
Ashtons Website Beyond London Ashtons Health Tech Brand Strategy Brand identity Logo Design Web Design Brand Activation Brand Guidelines Website

“Following yesterday’s launch, I just wanted to say everything went really well, there was a great atmosphere in the office yesterday and the positive feedback we have had from clients has been overwhelming.

So, thank you for your commitment to the project, your guidance and experience has been essential. Thank you also to your team who have been incredible.

Beyond have done a fabulous job – thank you once again”

Chief Commercial Officer, Ashtons
Ashtons Shirts Beyond London Ashtons Health Tech Brand Strategy Brand identity Logo Design Web Design Brand Activation Brand Guidelines

Why was it game changing

The rebrand has repositioned Ashtons as a modern, confident player in the health tech space. The new strategy and identity bring clarity to a complex offer, unifying the business under a single vision, and supporting long-term growth.

Ashtons Brand Guidelines Beyond London Ashtons Health Tech Brand Strategy Brand identity Logo Design Web Design Brand Activation Brand Guidelines

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