The small but highly experienced team at Change Right were looking to evolve their brand in order to broaden appeal and present a more substantial, confident presence in the market. The goal was to reflect their expertise while projecting the stature of a larger, established business – without losing the personal touch that sets them apart.
Brand strategy
Brand identity
Brand guidelines
Website design
What we delivered
We developed a comprehensive brand strategy and refreshed brand identity, designed to support future growth. This included brand guidelines and a completely redesigned and rebuilt website — the business’s most important marketing touchpoint.
The offer at Change Right is broad and complex, so it was important the website effectively communicated this in an easy to understand manner. We also created short videos for each Business area explaining the benefits to customers on choosing Change Right’s services.
The new identity strikes a balance between professionalism and personality, aligning with the team’s deep industry knowledge.
Why it was game changing
The launch of the new identity has coincided with a period of significant expansion. The updated website now effectively embodies the company’s ethos and ambition, helping to cement its position in the market and connect more powerfully with clients and prospects alike.
