Jupiter is a long-established and highly respected visual communications business, known for delivering exceptional work across a broad range of sectors. However, their existing brand identity and website no longer reflected the quality, scale, or impact of their output. This disconnect had begun to affect client perception and result in missed opportunities with new business prospects. A need was established to address both the identity and digital communications.
Brand strategy
Brand identity
Website design
Website production
Asset creation
What we delivered
Working closely with Jupiter’s senior management team, we began by defining a clear brand strategy, one that aligned with their ambitions and clarified their complex service offer.
From this foundation, we created a bold new visual identity that puts Jupiter’s creativity and visual impact at the core of its brand. The new design identity showcases their positioning, balancing corporate and creativity, whilst providing a flexible backdrop to showcase their work.
A new website was designed and developed to showcase Jupiter’s capabilities and show off their case studies with maximum visual presence, providing a seamless user experience and clearly guiding visitors through the company’s services and approach. The site is responsive, intuitive, and built to scale as the business evolves.
Why it was game changing
The rebrand has dramatically improved how Jupiter is perceived by both existing and prospective clients. The new identity and website confidently express the quality and ambition of the business, helping to position Jupiter as a leader in their space.
The brand refresh and clearer proposition, improved client perception and renewed confidence amongst stakeholders and ultimately led to an increase in new business enquiries.
