Kallered
We were instructed by Kållered, a Swedish shopping centre, to create a new brand name and identity. The centre was facing the challenge of low visibility and limited customer footfall. We needed to improve customer movement across the site and make entrances more attractive and visible, both issues were impacting the overall shopping experience and tenant performance.
Brand identity
Brand refresh
Signage & wayfinding
Exterior landscaping
Multi site design and implementation
Project management
What we delivered
We developed a new brand name and bold visual identity to transform the centre’s presence. A striking red colour palette and eye-catching signage were introduced, making it very visible from nearby motorways. An iconic giant red ‘K’ is a memorable landmark, along with a great Instagram moment for visitor engagement.
To enhance navigation and encourage cross-site movement, we created a clear ‘red route’ pathway connecting key zones and improving the flow of visitors.
Why it was game changing
The new branding is highly visible from nearby motorways, drawing more attention and foot traffic. The ‘red route’ has significantly improved circulation across the site, leading to more shoppers visiting a greater number of stores. Overall, the rebranding and master planning initiatives have had a strong positive impact on visitor numbers – particularly boosting activity at the K Gallerian shopping centre.