Rimmel asked us to consider and refine their global in-store communication strategy and in-store graphic design, ultimately delivering a set of comprehensive guidelines, to create uniformity across their brand.
Brand strategy
Visual identity
Brand guidelines
Marketing strategy
What we delivered
We created a 200+ page in-store guideline document to be distributed globally to all markets that provides details of both strategy and execution of all in-store communications. Guidance on uniform messaging tone, packaging and point of sale displays ensures the brand looks and feels the same everywhere, in every store.
“Beyond helped us to deliver a hugely complicated project with great ease.”
Marketing Director
Why it was game changing
The new guidelines allowed Rimmel to consistently apply the new communications across all of their retailers across the globe. Clear templates, instructions, and graphic standards empowered retail staff and visual merchandisers to implement the brand vision correctly and quickly. Whilst, a clear communication flow ensured shoppers intuitively understand the layout, products, and benefits – leading to smoother, more satisfying customer experiences and resulting in more converted transactions.
