Recognising a need to stay competitive in a rapidly changing industry, Salon System reassessed its positioning. We led the development of a brand strategy which resulted in a new visual identity. The modernised look will help sustain the long-established brand’s position in the professional beauty industry.

Brand strategy Brand refresh Brand guidelines Art direction Brand communications Social media Website design Packaging design
Beyond London Salon System PDC Brands Brand Strategy Brand Identity Brand guidelines Packaging Design
Beyond London Salon System PDC Brands Brand Strategy Brand Identity Brand guidelines Packaging Design
beyond London

What we delivered

We created a clear strategy, developing and modernising the brand. This extended through various marketing touchpoints, advertising, social media and digital. After revision of the product range to better support market conditions and respond to customer feedback, we also produced a new packaging strategy and design.

Beyond London Salon System PDC Brands Brand Strategy Brand Identity Brand guidelines Packaging Design
Beyond London Salon System PDC Brands Brand Strategy Brand Identity Brand guidelines Packaging Design

Why it was game changing

The simplified product range and refreshed clean and engaging design, responded to the brand’s changing consumer profile in appealing to a younger, trend-conscious audience, further strengthening the brand’s position and relevance in an evolving market.

Beyond London Salon System PDC Brands Brand Strategy Brand Identity Brand guidelines Packaging Design
Beyond London Salon System PDC Brands Brand Strategy Brand Identity Brand guidelines Packaging Design
Beyond London Salon System PDC Brands Brand Strategy Brand Identity Brand guidelines Packaging Design
Beyond London Salon System PDC Brands Brand Strategy Brand Identity Brand guidelines Packaging Design
Beyond London Salon System PDC Brands Brand Strategy Brand Identity Brand guidelines Packaging Design
Beyond London Salon System PDC Brands Brand Strategy Brand Identity Brand guidelines Packaging Design
Beyond London Salon System PDC Brands Brand Strategy Brand Identity Brand guidelines Packaging Design
Beyond London Salon System PDC Brands Brand Strategy Brand Identity Brand guidelines Packaging Design
Beyond London Salon System PDC Brands Brand Strategy Brand Identity Brand guidelines Packaging Design
Beyond London Salon System PDC Brands Brand Strategy Brand Identity Brand guidelines Packaging Design
Beyond London Salon System PDC Brands Brand Strategy Brand Identity Brand guidelines Packaging Design

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