As a relatively new player in the highly competitive luxury cosmetics market, ZOEVA needed to establish standout retail presence and drive sales – all within the constraints of a very limited budget. The challenge was to deliver premium brand impact, without the premium price tag.
Concept strategy
Interior concept design
What we delivered
We designed and developed a range of visually striking and technically complex retail concepts that captured the luxury and quality at the core of ZOEVA’s brand.
By employing clever material choices, modular systems, and cost-efficient production techniques, we ensured that each solution delivered high-end appeal while remaining budget-conscious.
Why it was game changing
The final concepts designed for a number of UK and global retailers including Selfridges, Boots, Sephora and Ulta consistently outperformed expectation. Successfully elevating ZOEVA’s presence in retail environments, offering a polished and luxurious customer experience that matched the expectations of the demanding category. Most importantly, the brand was able to compete with established luxury competitors while maintaining commercial efficiency and design integrity.
“Thank you so much for all your hard work and support. The prototype looked amazing and the response and feedback from Boots was really positive.”
Adrienne Davitt, Global Visual Merchendise Director
