As Barburrito prepared to scale beyond its early success, the brand needed a refreshed proposition that could support its next stage of growth while staying true to its youthful, energetic personality. Having worked with the brand since 2005, our challenge was to evolve the identity and communications to keep it fresh, relevant, and appealing to a broader customer base.

Concept strategy Brand identity Marketing strategy Marketing comms Campaign Interior concept design Multi site design and implementation
open page spread of brand guidelines Beyond London Barburrito Brand Identity Retail Design Food & Beverage design F&B Customer Experience design Restaurant
beyond London

What we delivered

We developed the brand identity and in-store communication strategy built around the idea of “real food in your hands”. We created fly poster wall art to deliver the young, fun and friendly tone of voice that Barburrito has become famous for.

To bring this to life physically, we created a contemporary take on a Mexican style by mixing natural materials and bright pops of colour to balance real food provenance and quality with an edgy youthful personality. Cedar shingles, stencilled cement render and painted plywood, combine to create a welcoming and fun interior.

Beyond London Barburrito Brand Identity Retail Design Food & Beverage design F&B Customer Experience design Restaurant
Beyond London Barburrito Brand Identity Retail Design Food & Beverage design F&B Customer Experience design Restaurant
Beyond London Barburrito Brand Identity Retail Design Food & Beverage design F&B Customer Experience design Restaurant
Beyond London Barburrito Brand Identity Retail Design Food & Beverage design F&B Customer Experience design Restaurant

Why it was game changing

The rebrand delivered a cohesive and memorable customer experience that successfully balanced quality and authenticity with youthful energy. The updated identity and interiors played a key role in Barburrito’s expansion – from an initial 4 stores to over 21 locations across 8 towns and cities – helping the brand stand out in a crowded fast-casual market and connect meaningfully with its core audience.

Beyond London Barburrito Brand Identity Retail Design Food & Beverage design F&B Customer Experience design Restaurant
Beyond London Barburrito Brand Identity Retail Design Food & Beverage design F&B Customer Experience design Restaurant Pattern Graphics
Beyond London Barburrito Brand Identity Retail Design Food & Beverage design F&B Customer Experience design Restaurant
retail design showing restaurant booths Beyond London Barburrito Brand Identity Retail Design Food & Beverage design F&B Customer Experience design Restaurant
Barburrito interior design of restaurant Beyond London Barburrito Brand Identity Retail Design Food & Beverage design F&B Customer Experience design Restaurant
exterior of barburrito restaurant with glass facade Beyond London Barburrito Brand Identity Retail Design Food & Beverage design F&B Customer Experience design Restaurant
interior design of Barburrito restaurant with wall graphics and colourful furniture Beyond London Barburrito Brand Identity Retail Design Food & Beverage design F&B Customer Experience design Restaurant
“Beyond has been a key player in the ongoing success of Barburrito. The proposition that Beyond created has sustained the brand growth and continues to keep us ahead of the competitors.”
Morgan Davies, Co-Founder and CEO
food counter at Barburrito restaurant Beyond London Barburrito Brand Identity Retail Design Food & Beverage design F&B Customer Experience design Restaurant
Barburrito packaging and menu Beyond London Barburrito Brand Identity Retail Design Food & Beverage design F&B Customer Experience design Restaurant
graphics on the wall of Barburrito restaurant Beyond London Barburrito Brand Identity Retail Design Food & Beverage design F&B Customer Experience design Restaurant

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