We have worked closely with the Ben & Jerry’s team to define and shape their retail strategy for the UK market. Our role was to bring the brand’s unique personality and joyful customer experience into physical retail spaces.
We created a new store concept supported by detailed retail design guidelines, enabling the client team to engage with UK franchisees, identify suitable locations, and inform cost planning and initial design discussions.
Concept strategy
Signage & wayfinding
Retail format strategy & design
Multi site design and implementation
Customer experience strategy
What we delivered
We developed concept designs and visuals through to detailed and site specific construction drawings, planning and building control support, and contractor liaison.
Our approach ensured a consistent brand experience while also creating bespoke designs that maximised the potential of each site.
We also created detailed retail design guidelines maintaining consistency throughout each store, whilst allowing flexibility for each site.
Why it was game changing
The result was a strong and scalable store design concept that brought the fun, magic, and delight of Ben & Jerry’s to life for the first time on UK high streets. The stores not only embodied the brand’s values and personality but also provided a framework that ensures consistency while supporting future expansion.
Beyond helped establish a vibrant retail presence that continues to drive the success of Ben & Jerry’s UK rollout.
