To drive awareness and sales for Glenfiddich, we were tasked with creating a high-impact, immersive retail experience that would resonate with a luxury audience. The challenge was to bridge the gap between above-the-line advertising, digital storytelling, and in-store engagement, turning brand desire into direct sales in one of the world’s most prestigious retail environments at Selfridges.
Project management
Store implementation
Retail design & project management
What we delivered
We designed and delivered an immersive experiential retail pop-up in Selfridges, placing the brand in the heart of luxury shopping culture. Every detail of the space was considered to reflect the brand’s values: elegance, rarity, and prestige.
Key features of the activation included high-end design that blended luxury materials, ambient lighting, and brand storytelling to create a premium environment that stood apart from typical retail concessions.
Interactive digital touchpoints allowed customers to explore the craftsmanship and heritage of the product. While product tastings and one-to-one consultations, deepened customer engagement.
Staff were trained to deliver a luxury experience, reinforcing brand values at every customer interaction and creating memorable moments that went far beyond traditional retail.
Why it was game changing
The Selfridges pop-up delivered exceptional commercial and brand results with over 3 years’ worth of product sold in just one month, far exceeding sales expectations.
Organic social sharing, helped to extend the reach of the campaign far beyond the store environment. The experience reinforced the brand’s positioning at the top of the market, attracting a new audience of high-net-worth consumers and strengthening loyalty among existing customers.
The success of the pop-up proved that when ATL, digital, and physical retail experiences are fully integrated, the commercial and emotional impact can be game-changing.
