In a fast-paced and competitive retail landscape, keeping an iconic global brand fresh, relevant, and clearly differentiated is a constant challenge. The goal was to evolve store design across diverse international markets for a better in-store experience ensuring it remained engaging and customer-focused, while maintaining a consistent and recognisable brand identity.
Brand guidelines
Interior concept design
Interior refurbishment
Multi site design and implementation
What we delivered
We formed a dedicated team to continually develop and refine the store design across flagship locations around the world. This included the full process, from design concept and visualisation to delivery of interiors and fixtures.
In parallel, we created comprehensive retail brand guideline strategy to ensure consistency and quality across all touchpoints, enabling local teams to implement global standards effectively. Our approach balanced local flexibility with global cohesion.
“Beyond have consistently helped us to deliver great looking stores across the world.”
Head of Retail Concepts
Why it was game changing
The new store concepts have delivered dynamic, engaging retail environments that have enhanced the customer experience. Dwell time spent in-store increased, indicating stronger customer engagement and a more immersive brand experience.
The refreshed design language has not only elevated the brand’s global presence but also driven significant increases in sales and commercial store performance across key markets.
